Google wins big with AdMob ruling - Google wins big with AdMob rulingDespite
the growing rivalry between Google and Apple, the FTC approval of
Google's AdMob purchase proves the tech giants are indispensable to each
other at least one effort circumventing antitrust scrutiny.
In
spite of tough talk from members of the FTC in recent months, the
commission cited Apple's recent purchase of Quattro Wireless as proof
that Google's purchase will not harm the growing online ad marketplace.With
mobile phones outnumbering computers by more than 4 to 1 and upwards
their mobile phones are up for grabs, they are the only ones in the
coming years.
The
Admob platform, which was launched in 2006, operates much like Google's
existing Content Network - to create a large network of mobile
publishers. AdMob
has already served as a host of major clients including Ford, Coca-Cola
and Procter & Gamble, and seamlessly fits into Google's world.Although
Juniper Research forecasts that mobile advertising will only account
for 1.5% of total advertising expenditures by 2014, Google and Apple
will try to expand that marketplace at lightning speed and they now
have the tools to do it.
Video Klik Admob
Google's Android / AdMob suite is a potent combo as is Apple's iPhone / iS pairing, and the race for mobile domination is now in full swing If there is one misstep Apple still needs to recover from it to compete in the mobile space. Anroid actually outsold the iPhone in Q1 of this year, and Apple is committed to AT & T's overburdened network through 2012.
As far as antitrust battles go, Google has managed to win another round of already scoring a major victory with its DoubleClick purchase. And while Google might celebrate now, expect the company to be in the antitrust and privacy hot seat for years to come. Google is generally admired by the public and media, but growing power always comes with heightened scrutiny. Public concern over online privacy issues are approaching fever pitch, and Google's recent minor debacles with Google Buzz and Street View should be the on its toes to avoid any perception of the modern world's Big Brother.